My publisher has been bugging me for the past year to get involved with some of their marketing programs. They offer E-Mail blitzes, book fairs, and other stuff, all of them at a cost to me. The original E-Mail campaign was a bust, as I knew it would be. Most folks are like me and hit the delete button on all unsolicited offers from anyone. There are a few sales that show up in the charts monthly that are listed in a compiled gathering of commercial sales like Amazon, and other book sellers, but not in any useable detail. Since the books are not selling well the low numbers forced me to pay a few bucks to keep them listed in the stores and on-line.
Xlibris has a program called “Book Trailer” where a professional media team takes the book and puts together a “Teaser”, like movie trailers, or previews, that run for one to two minutes in a loop. I assume the loop is added to other trailers for other books and becomes part of a set.
Quote: Book trailers present a quick, compact synopsis of the book in flash format that makes for one entertaining view. Since these trailers are placed in sites like YouTube, MySpace, MetaCafe, Blip.tv and dailymotion, they can be accessed by a massive number of people online.
Since I have no other plans I have signed up for this Trailer program. With luck it will be out and viewable by November, listing both books, and the third book will be added after the first of the year. I am not a “Marketeer”. I can’t sell anything to anyone. If anyone actually sees these “Commercials” and buys a book or two I will be both surprised and grateful. We shall see…
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